An Apple A Day

apple_logo_640x480Aaron Steinberg with Finance

Whether sales are coming from MACs, iphones, AppleTV, etc Apple Inc. posted 65 million more in revenues from this quarter a year ago. “The Company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion, or $1.33 per diluted share. These results compare to revenue of $7.51 billion and net quarterly profit of $1.05 billion, or $1.16 per diluted share, in the year-ago quarter.”

Apple has not showed any signs of declining revenues, profit or gross margin in light of the current economic condition. On the other hand Microsoft did. “Microsoft Corp. today announced revenue of $16.63 billion for the second quarter ended Dec. 31, 2008, a 2% increase over the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $5.94 billion, $4.17 billion and $0.47, declines of 8%, 11% and 6%, respectively, compared with the prior year.”

They are down in operating income, net income and earnings per share, all major numbers that illustrate financial performance and effect overall stock price.

Apple is not just a “good” company but a great one. They are thriving in a down economy, while its competitors post declining profits. Apple is about to come out with yet another new product in a month which shows its high level of innovation. I have an investment with Apple and I am betting that they make me more money in the coming years.

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